I rebuild broken commission systems — with data, AI, and 30+ years of fix-it-now field experience. Direct sales and B2B companies bring me in when trust is gone, payout runs are failing, or no one can clearly explain how pay actually works.
Most companies don't realize their commission plan is broken until growth stalls or top leaders walk. Here's what I see most.
If you said yes to any of the above — you're in the right place.
From quick-turn commission audits to full international plan design — with the data systems to back the decisions.
Uncover hidden flaws in your plan design — from payout errors and misaligned incentives to outdated legacy structures.
Missed a run? Software failed? Numbers don't reconcile? I've rebuilt commission engines over a weekend and gotten payments out on time.
Track the metrics that actually drive behavior — productivity, payout ratios, leader retention — not vanity numbers. Built with modern data and AI tooling.
Expand into new regions with plans customized to local laws, sales cultures, and field expectations. Direct experience: Mexico, Taiwan, China.
Whether you're moving from spreadsheets to a real platform — or from one vendor to another — I keep the field paid and the calendar honest.
From executive coaching to field communication strategy — we align everyone from the boardroom to the frontlines on what's changing and why.
For 30+ years I've sat at the intersection of commissions, behavior, and software. Today I bring AI-enhanced modeling and dashboards into every engagement — not as a gimmick, but as a performance advantage. Faster scenarios. Cleaner data. Better decisions.
Most consultants deliver a PowerPoint and walk away. I stay through implementation — building the spec, working with your software vendor, and training the field on what changed and why.
A sample of the modeling tools, dashboards, and AI-enhanced systems I've built. Most client work is under NDA — these are public-friendly examples of the same thinking.
End-to-end commission modeling and simulation engine with scenario testing, bonus pools, genealogy compression, and payout reconciliation. Live demo launching shortly.
Demo launching soon →A PWA-style onboarding and coaching app I designed and built for a direct sales company's field force. Tier-gated content based on rank progression (New BP → Mentor → Leader → Elite), AI coach integration, daily action engine, embedded income/commission calculator, training hub with categories and earned badges, and a guided first-login orientation tour. Built on Next.js 16, React 19, Tailwind 4 — bilingual EN/ES with market-specific content translation.
Request a walk-through →Working tier-based commission calculator with real plan logic: PV qualification, override percentages, bonuses, and leadership generations. Built for field training and recruiting.
Request a walk-through →Interactive visualization for direct sales organizational structure — rank progression, leader gaps, and team activity at a glance.
Request a walk-through →Multi-user dashboard with role-based auth, real-time data sync, and behavior-driven KPI views. Same architecture I deploy for commission and field-performance dashboards.
Request a walk-through →Tool for tracking and benchmarking comp plan changes across the direct sales industry — useful when redesigning your plan and you need competitive context.
Request a walk-through →Stalled launch, no commissions paid, no system live, Friday deadline. Rebuilt the engine in a weekend, ensured payments went out on time, stabilized the field.
Read the story →What happens when commission systems are rebuilt with strategy, math, and field credibility.
A company was losing field trust and leadership momentum. I met with top leaders, built a 10-point turnaround plan, fixed the first three issues immediately, and restored confidence. Sales grew 6× in six months.
VC-backed wellness company. Built a hybrid social-marketing model and 1-, 3-, 5-year growth plans — delivered 12 consecutive months of YOY sales increases and overhauled the IT and loyalty programs in parallel.
No commissions paid. No system live. Friday deadline. I rebuilt the engine in 48 hours, payments went out on time, and the field stayed engaged while the platform came online days later.
B2B organization paying record commissions while revenue declined. I reverse-engineered 12 months of payouts, exposed the revenue-to-commission gap, delivered a financial true-up, and redesigned the incentive structure.
Created and implemented new comp plans for North America, Taiwan, and China. Served as Interim GM for a Latin American relaunch — aligning compensation, culture, and field communications.
Managed a 75-person customer service team and a 15-state sales region generating $7M+ monthly revenue. I know how plan changes land in real conversations with real reps.
Whether it's a payout failing tomorrow, a stalled platform migration, or a comp plan that's quietly bleeding margin — the first conversation is free, confidential, and short. If I can help, we'll talk scope. If I can't, I'll point you to someone who can.