Three decades at the intersection of strategy, behavior, and software.
I've spent a lifetime working on commission plans across the direct sales industry and the B2B world. I've worked with more than 40 companies — designing new plans from scratch, cleaning up existing structures, running true-ups and retroactive audits, modeling outcomes, guiding system transitions, and providing strategic and behavior-based advisory.
I operate in high-pressure environments where clarity, speed, and credibility matter more than theory. When trust is lost, leaders are leaving, commission runs are failing, data doesn't reconcile, or no one can clearly explain how pay actually works — that's when I'm brought in.
Why software and AI are part of the work.
Software and data have always been core to how I operate. I started building modeling tools when most consultants were still passing spreadsheets back and forth. Today I leverage AI-enhanced analytics, scenario modeling, and dashboard tooling to accelerate insight and decision speed — not as a gimmick, but as a performance advantage.
The companies I work with don't want a 60-slide deck. They want a system that runs, a plan that pays correctly, and a leader who can explain it on a Zoom call. That's what I deliver.
What you can expect.
- Confidentiality. I operate with full respect for your NDA — especially during early-phase conversations. Most of my client work is never named publicly.
- Bilingual delivery. Native Spanish for U.S. Hispanic, Mexico, and Latin American rollouts — including field training, leader communications, and presentations.
- Strategy through execution. I don't hand off the spec and walk away. I work directly with your platform vendor to program, test, and validate — and train your sales leaders on what's changing and why.
- Specialist network. When the engagement calls for it, I collaborate with other commission consultants and software specialists who bring decades of additional experience.
Career highlights.
2021–2025
VP, Commission Development
InfoTrax Systems
Partnered with 20+ direct sales companies to optimize commission plans for accuracy, retention, and profitability. Modeled and validated complex comp changes before rollout to prevent costly payout errors. Led end-to-end system integrations.
2019–2021
SVP, Sales, Marketing & IT
VC-Backed Wellness Company
Delivered 400%+ sales growth in under two years through a hybrid social-marketing model. Created 1-, 3-, and 5-year growth plans resulting in 12 consecutive months of YOY sales increases. Overhauled IT for security, speed, and scalability.
2014–2017
VP, Operations
JUNETICS
Directed commission processing, warehouse, customer service, and IT systems. Launched company-wide BI dashboard. Dual reporting to President and CFO of parent company.
2013–2022
Owner & Principal Consultant
Cano Compensation Consulting
Specialized in high-pressure, "fix it now" commission and system challenges. Rescued broken plans, salvaged failed migrations, and built clean scalable logic from messy data. Prevented multi-million-dollar losses by making incompatible plans work in new systems.
2002–2013
National Director of Sales
Shaklee Corporation
Created and implemented new comp plans for North America, Taiwan, and China. Developed Spanish-speaking market strategy that drove significant growth. Served as Interim GM, Shaklee Mexico. Managed a 75-person customer service team and a 15-state sales region generating $7M+ monthly revenue.
1993–2001
Direct Sales Distributor
Self-Employed
Built and led a $6M annual global sales organization. Recognized as a top sales leader and President's Club honoree. The field experience that informs every plan I design today.
